Custom channels can be used to help you track which ad colors, formats,
and placements are most effective on your site, or to provide answers
to questions like:
- Which ad units are the highest earners on my home page?
(e.g. Leaderboard at the top of the page, rectangle in the middle of an article etc) - Do my ads perform better with or without a border?
(Tip: ads generally perform better without borders)
Ad Filtering
Within Google AdSense, you have the ability to block ads from specific
ad categories by using the category filtering feature. This feature is
currently available for ads in a limited set of languages, regardless of
the language of the site. You can also use ‘Category filtering’ to
block ads in certain sensitive categories from appearing on your site.
We’ve listed a couple examples of categories you can block out but for
the full list click here. Categories that can be blocked include:
- Cosmetic procedures and surgery
- Dating
- Drugs and supplements
- Get rich quick
- Politics
- Religion
- Weight loss
Performance Reports
Detailed reports can help you identify opportunities and Google AdSense
allows you to view reports for a specific day or date range, on an
aggregate level or broken down into your defined channels. In your
AdSense account, on the Performance reports tab, the “Columns” button
allows you to customize your report to view earnings by page views, ad
requests, matched requests and individual ad impressions. Selecting one
of these options will change the columns and data shown in the table and
graph.
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